I double revenue from owned marketing channels

ROI-driven approach proven with Allegro, Booksy, and Accenture

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✓Join 15+ companies that transformed their CRM & automation with Rafal Oleksiak Consulting

Accenture

McDonald's

mBank

Booksy

Moll

Travelist

Collegium Da VinciLECTURER

LABALECTURER

Allegro

Accenture

McDonald's

mBank

Booksy

Moll

Travelist

Collegium Da VinciLECTURER

LABALECTURER

Allegro

Accenture

McDonald's

mBank

Booksy

Moll

Travelist

Collegium Da VinciLECTURER

LABALECTURER

Allegro

Trusted by industry leaders across e-commerce, finance, SaaS, and enterprise

Rafał Oleksiak

Transforming CRM & Automation into Revenue Engines

Enterprise-Scale CRM & Automation Leadership

Over 8 years leading CRM and Marketing Automation strategy for international corporations including Allegro, Accenture, and Booksy. Experience managing cross-functional teams of up to 15 specialists and overseeing multi-million dollar automation budgets. Deep expertise in both B2C marketplace ecosystems and B2B subscription models, with proven ability to deliver measurable business impact at enterprise scale.

Digital Transformation & Agile Delivery

Specialized in end-to-end MarTech transformation projects, from strategic planning through implementation and optimization. Built and scaled marketing automation practices from ground zero, establishing teams, processes, and technology foundations that became revenue-driving engines. Expert in Agile/Scrum methodologies for marketing technology projects.

Marketing Automation Education & Industry Authority

Marketing Automation Lead Instructor at LABA Business School and Guest Lecturer at Collegium Da Vinci in partnership with Nowy Marketing. Author of comprehensive marketing automation curriculum covering strategy, implementation, and optimization. Certified Salesforce Marketing Cloud Specialist with additional credentials.

0.5% → 12%

revenue growth

$2M

managed

15-person

teams built

Mission: Turn your owned channels into your #1 revenue driver.

CRM Strategy & Implementation

Complete CRM setup, data migration, and process optimization to maximize customer lifetime value and retention rates.

HubSpot, Salesforce, Pipedrive setup
Custom workflow automation
Lead scoring & segmentation

Email Marketing Automation

Advanced email sequences, behavioral triggers, and personalization strategies that convert prospects into customers.

Welcome series optimization
Abandoned cart recovery
Re-engagement campaigns

Marketing Automation

Multi-channel automation workflows that nurture leads through the entire customer journey with precision.

Lead nurturing sequences
Cross-channel integration
Behavioral trigger setup

Customer Retention

Data-driven retention strategies that increase customer lifetime value and reduce churn through targeted campaigns.

Churn prediction models
Loyalty program automation
Win-back campaigns

Analytics & Optimization

Comprehensive tracking, reporting, and continuous optimization to ensure maximum ROI from your automation efforts.

Custom dashboard creation
A/B testing frameworks
Performance optimization

Team Training & Support

Comprehensive training programs and ongoing support to ensure your team can maintain and optimize systems independently.

Platform training sessions
Best practices workshops
Ongoing support packages

✅ Salesforce Marketing Cloud•✅ Six Sigma & Lean•✅ GAQM Team Leader•✅ Scrum Master•📚 AMA 5-Day MBA•🎓 LABA Instructor•🎓 Collegium Da Vinci Lecturer•🌐 English: Business Level•🏆 8+ Years Industry Leader•✅ Salesforce Marketing Cloud•✅ Six Sigma & Lean•✅ GAQM Team Leader•✅ Scrum Master•📚 AMA 5-Day MBA•🎓 LABA Instructor•🎓 Collegium Da Vinci Lecturer•🌐 English: Business Level•🏆 8+ Years Industry Leader•

ALLEGRO

Building Enterprise-Scale Automation

CHALLENGE:

Untapped revenue opportunity in owned channels - automation delivering less than 1% of total company revenue

RESULT:

Transformed automation into primary revenue driver, scaling from 0.5% to 12% of company revenue (+11.5pp growth). Built 15-person team and managed $2M budget while integrating AI/ML capabilities for predictive personalization.

+11.5pp

REVENUE GROWTH

102% YoY Growth$2M Budget15-Person TeamAI/ML Integration

ALLEGRO

Traffic & Conversion Excellence

CHALLENGE:

Fragmented customer communication across channels with suboptimal traffic and conversion performance

RESULT:

Orchestrated omnichannel communication strategy delivering 34% year-over-year revenue growth and 1.2pp CTR improvement through cross-departmental alignment and data-driven optimization.

34%

YOY REVENUE GROWTH

1.2pp CTR Lift1.5pp Traffic IncreaseOmnichannel AlignmentCross-departmental

BOOKSY

B2B SaaS Conversion Excellence

CHALLENGE:

Suboptimal conversion path limiting growth of SaaS subscription base

RESULT:

Optimized full B2B funnel from prospect to paying customer, achieving 0.3pp conversion rate improvement while establishing CRM procedures that improved go-to-market efficiency by 30% and reduced costs by 14%.

+0.3pp

CONVERSION LIFT

30% Efficiency Gain14% Cost ReductionB2B SaaS ExpertiseFull Funnel Optimization

How We'll Work Together

Every project starts with understanding your business goals and ends with measurable ROI. I combine strategic thinking with hands-on technical expertise to deliver results that matter—not just implementation, but transformation that drives revenue.

Discovery & Goal Setting

Understanding your business context and setting clear KPIs that align with strategic objectives.

Strategic Roadmap

Creating detailed action plan with prioritized initiatives and transparent roadmap.

Quick Wins Implementation

Delivering immediate results within 30 days to build momentum and demonstrate ROI.

Full-Scale Execution

Executing transformation with sustainable solutions and building team capabilities.

Optimization & Growth

Measuring results against KPIs and continuously improving through data-driven optimization.

Get Your Free Consultation

Schedule free consultation to explore how we can double your revenue from owned channels. No commitment required.

Discuss your challenges, review your current setup, and receive strategic recommendations tailored to your business goals.

Join 15+ companies that transformed their CRM & automation

Allegro

Accenture

McDonald's

mBank

Booksy

Prefer email? Reach out directly at contact@oleksiakconsulting.com

Connect on LinkedIn: LinkedIn Profile →

I double revenue from owned marketing channels

Rafał Oleksiak

Transforming CRM & Automation into Revenue Engines

Enterprise-Scale CRM & Automation Leadership

Digital Transformation & Agile Delivery

Marketing Automation Education & Industry Authority

Revenue-Driving Services

CRM Strategy & Implementation

Email Marketing Automation

Marketing Automation

Customer Retention

Analytics & Optimization

Team Training & Support

Transformation Results

Building Enterprise-Scale Automation

Traffic & Conversion Excellence

B2B SaaS Conversion Excellence

How We'll Work Together

Discovery & Goal Setting

Strategic Roadmap

Quick Wins Implementation

Full-Scale Execution

Optimization & Growth

Get Your Free Consultation

Rafał Oleksiak

Transforming CRM & Automation into Revenue Engines

Enterprise-Scale CRM & Automation Leadership

Digital Transformation & Agile Delivery

Marketing Automation Education & Industry Authority

Revenue-Driving Services

CRM Strategy & Implementation

Email Marketing Automation

Marketing Automation

Customer Retention

Analytics & Optimization

Team Training & Support

Transformation Results

Building Enterprise-Scale Automation

Traffic & Conversion Excellence

B2B SaaS Conversion Excellence

How We'll Work Together

Discovery & Goal Setting

Strategic Roadmap

Quick Wins Implementation

Full-Scale Execution

Optimization & Growth

Get Your Free Consultation